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Yak Communications Commences Marketing Initiatives for WorldCity VoIP14 January 2005
Yak Communications Inc. (NASDAQ:YAKC - News), a provider of telecommunication services to residential and business customers, announced today that it has commenced marketing initiatives for Yak WorldCity VoIP (voice services over high speed internet access). These initiatives will include TV, radio, print media, direct mail, flyers, internet based marketing, refer-a-friend-and-family, affinity programs, billboards, and contests and promotions.
The WorldCity VoIP product is currently offered in two packages at a cost of $9.99 US/month and $12.99 US/month, respectively.
VoIP Caller, the $9.99 US/month package includes:
500 outbound minutes to anywhere in Canada and USA, Plus
Free Yak-VoIP-Member to Yak-VoIP-Member calling anywhere in the world, Plus
Free 3-way conferencing, Call line ID blocking, and videophone calling, Plus
Low cost international long distance rates with many countries priced at 2 cents/minute
VoIP Communicator, the $12.99 US/month package includes:
All of VoIP Caller features, Plus
Phone number for free inbound calls reaching subscriber anywhere in the world, Plus
Caller ID, Call Waiting, Call Forwarding, Voicemail, and Unified Messaging.
To use the Yak service, customers can receive a digital voice converter (DVC) which plugs into their high-speed network, allowing them to then plug any standard telephone into their DVC device. Alternatively, the customer can download onto their personal computer the Yak-X10 configured "softphone" software, enabling them to use a headset or handset configured for either a USB or soundcard port. If the customer selects the Yak-X10 configured eyeBeam software, they will be able to use the video calling features with the use of a PC camera.
From today's launch until February 28, Yak is waiving the one-time connection fee, valued up to $49.95 US. Customers will receive, free of charge, their choice of either the Mediatrix 2102 DVC device; Xten eyeBeam software license; or Xten X-PRO software license and sound card handset, depending on the access device selected by customer.
"We are extremely excited to commence our marketing efforts for this next generation VoIP product," said Charles Zwebner, President and Chief Executive Officer of Yak Communications. "We believe that the WorldCity VoIP service has pricing and feature advantages that will attract a broad base of customers, encompassing early adopters as well as mainstream consumers, both in North America and worldwide. Consumer acceptance of internet-based phone service is growing rapidly, and we believe that we have positioned ourselves to capture significant business with competitive pricing at precisely the point when a critical mass of new customers will be coming on board," added Zwebner.
Customers can subscribe to WorldCity VoIP in a quick three-step process online at www.yak.com.
Charles Zwebner, is scheduled to present today at the Seventh Annual Needham & Company Growth Conference at 10:30 a.m. at the New York Palace Hotel in New York City. Mr. Zwebner's audio and slide presentation will be web cast live and a replay will be available approximately one hour following the presentation and then archived on the Company's web site. To access the live and replay presentations, please visit the Investor Relations/Events section of the Yak Communications web site, www.yak.com.
About Yak Communications Inc.: Yak Communications Inc. (the "Company") (NASDAQ: YAKC - News) is an Integrated Communications Provider (ICP) offering a full array of long distance (1+, toll free and dial-around), local lines, travel cards, cellular long distance, data services, and broadband voice (VoIP) to residential and small businesses in North America over high speed internet access. Yak currently serves approximately 860,000 customers for its traditional telecom services. For more information, visit www.yak.com.
Forward Looking Statements:
Statements contained in this news release which are not strictly historical are forward looking within the meaning of the safe harbor clause of the Private Securities Litigation Reform Act of 1995. The Company makes these statements based on information available to it as of the date of this news release and assumes no responsibility to update or revise such forward-looking statements.
Editors and investors are cautioned that forward-looking statements invoke risk and uncertainties that may cause the Company's actual results to differ materially from such forward-looking statements.
Words such as "projects", "believe", "anticipates", "estimate", "plans", "expect", "intends", and similar words and expressions are intended to identify forward-looking statements and are based on our current expectations, assumptions, and estimates about us and our industry. In addition, any statements that refer to expectations, projections or other characterizations of future events or circumstances are forward-looking statements. Although the Company believes that such forward-looking statements are reasonable, we cannot assure you that such expectations will prove to be correct. Our actual results could differ materially from those anticipated in such forward-looking statements as a result of several factors, risks and uncertainties. These factors, risks and uncertainties include, without limitation, the Company's success in integrating the operations of its newly-acquired businesses, and associated reduction in costs, the successful implementation of its business plans including growth of existing product offerings, strategic acquisitions and development of broadband telephony products, the successful integration of new management team members, continued and increased demand for its services, the successful deployment of new equipment and realization of material savings there from, competition from larger and/or more experienced telecommunications providers, its ability to continue to develop its markets, general economic conditions, changes in governmental regulation, and other factors that may be more fully described in the Company's literature and periodic filings with the Securities and Exchange Commission. You are urged to carefully review and consider these disclosures which describe certain factors which affect our business.
Yak Communications Inc. (NASDAQ:YAKC - News)
--------------------------------------------------------------------------------
Contact:
Yak Communications, Inc.
Larry Turel
Investor Relations
1-305-933-8322 ext 105
larry@yak.com
OR
The Anne McBride Company, Inc.
Kathy Price
Investor Relations
1-203-983-1702, x212
kprice@annemcbride.com
OR
S&S Public Relations, Inc.
Heather Kelly
1-847-955-0700
heather@sspr.com
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Source: Yak Communications Inc.
Source: Business Wire via Yahoo
All trademarks and copyrighted information contained herein are the property of their respective owners.
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