SupportSoft Shares Service Automation Secrets for Multi-Play Delivery at NGT China

Richard Caballero,
director of product management for SupportSoft, Inc. (Nasdaq: SPRT), will
discuss the challenges and opportunities for Asia's digital service providers
in delivering "multi-play" offerings. The presentation entitled, "Multi-Play
or Multi-Problems? Achieving Customer Satisfaction through Service
Automation," will commence at the Next Generation Telecom China conference in
Beijing, on Tuesday, October 11th at 10:30 a.m. local time.
Industry analyst firm Strategy Analytics predicts that the explosive
spread of broadband use in China is expected to be the driving force behind
the Asia-Pacific telecommunications market for the next few years(1). Ensuring
rapid and consistent delivery of broadband connections to customers will prove
critical to successfully driving the adoption of next-generation IP-based
services such as voice, video, high speed data and wireless services.
Mr. Caballero will discuss ways for service providers to reliably scale to
meet the growing multi-play demand forecast while keeping operational costs in
check, by building a complete service automation strategy from service
installation and verification to ongoing customer support. Attendees will
learn that in spite of multi-play service complexity, there is a great
opportunity for service providers to increase revenue, retain subscribers and
sustain competitive advantage by meeting or exceeding customer expectations.
Next Generation Telecom is China's premium telecommunications conference,
focused on the strategic technology developments shaping the future of the
industry. As China is now leading the adoption of many next generation
telecommunications technologies, NGT China provides an unparalleled platform
for interaction between global visionaries, technology innovators and key
stakeholders in the Chinese telecommunications industry.

WHAT: Presentation, "Multi-Play or Multi-Problems? Achieving Customer
Satisfaction through Service Automation"
WHO: Richard Caballero, Director of Product Management, SupportSoft
WHERE: Next Generation Telecom China
The Great Wall Sheraton Hotel, Beijing
For more information, visit
http://www.nextgenchina.com/
WHEN: Tuesday, October 11th
10:30 a.m. local time

About SupportSoft
SupportSoft, Inc. is a leading provider of Real-Time Service Management
(RTSM(TM)) software designed to improve enterprise endpoint automation and
technical support and enable triple play service automation for VoIP, video or
broadband delivery by service providers to their customers. Digital service
providers benefiting from SupportSoft solutions include Auna, Belgacom,
BellSouth, Casema, Charter Communications, Comcast Communications, Cox
Communications, Time Warner, TDC Cable TV, TeliaSonera, UPC and Verizon.
Enterprises that have licensed SupportSoft software for IT requirements
include ADP, Bank of America, BT, IBM, Procter & Gamble, Siebel Systems, Sony
and Thomson Financial. Managed service providers that utilize the Company's
solutions to provide outsourced services to their enterprise customers include
ACS, CGI, CompuCom and CSC. For more information, visit http://www.supportsoft.com.

This press release contains forward-looking statements including, but not
limited to, the spread of broadband use in China and the expected benefits of
service automation software products. Forward-looking statements are subject
to risks and uncertainties that could cause actual results to differ
materially from those discussed in these forward-looking statements,
including, but not limited to: the compatibility of the software with hardware
and software platforms that are used by the service providers and their
subscribers now or in the future, system failures that may cause an
interruption in the use of the products, the rapid pace of technology change
as well as other risks detailed from time to time in our SEC filings.
Statements included in this release are based upon information known to
SupportSoft as of the date of this release, and SupportSoft assumes no
obligation to update information contained in this press release.

(1) http://www.strategyanalytics.com/press/PR00167.htm

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