Straitshot Delivers VoIP Promise to SMBs With New Channel Partner Program18 July 2006
Straitshot Communications, a national provider of Wide Area Network (WAN) and broadband services optimized for VoIP, video and real-time applications, today, unveiled a new channel partner program designed to increase channel partner profitability in the SMB market for VoIP. With over 40 channel partners including Converged Solutions Group, Adapt Telephony Services, Inter-Tel, Farmstead Telephone Group, and Nexus IS, Straitshot's channel partner program provides its partners with a highly differentiated VoIP-optimized network, valuable marketing tools, training, and support as well as lucrative financial incentives -- enabling partners to embrace a business opportunity predicted to reach $4.5 billion in 2008. Program benefits can be found at http://www.straitshot.com/partners.html .
"The growth in demand for VoIP systems and services has dramatically changed the environment for VARs, Interconnects and other solution providers," said Robert Hogan, CEO of Straitshot. "Solution providers can no longer provide voice products and ignore the network or data side of the house, and vice-versa -- they are focused on delivering complete solutions. This is especially true in the small to midsize business market. We are thrilled with the traction we've gotten there by working with the channel."
About the Channel Partner Program
Straitshot's Channel Partner Program provides Value Added Resellers, Interconnects, System Integrators, and Consultants with a unique opportunity to offer the industry's only VoIP-optimized network for SMBs. By combining Straitshot's network with their product expertise in IP PBX systems from Cisco, Inter-Tel, 3Com, Shoretel & others, Straitshot partners will generate additional revenue streams and ensure customer satisfaction by delivering exceptional voice quality.
In addition to generous sales commissions, partners also receive the following benefits:
-- Dedicated Account Management. Channel partners are assigned dedicated
account managers and sales engineers, who work with partners to develop
joint business plans, identify and close sales opportunities, and
provide other support throughout the sales cycle.
-- Sales and Technical Training. Straitshot offers complimentary, in-house
sales and technical training to channel partners.
-- Sales Kits with Sales Tools and Competitive Information. Channel
partners have access to sales and technical presentations, sales
operations guides, FAQ's and tips on how to close sales as well as
information on competitive technologies and services.
-- Demo Network and Internal Use Purchase Program. Channel partners may
purchase Straitshot's private network services at a highly discounted
rate.
-- Joint Marketing. Partners receive one-on-one marketing planning
sessions on a quarterly basis, as well as the opportunity to
participate in seminars, trade shows, public relations campaigns, and
other forms of cross-promotion.
-- Partner Performance Program. Top-tier partners who over-achieve on
their sales targets receive substantial incentives as a reward for high
performance.
"Straitshot's network has unique functionality, such as the ability to prioritize applications throughout the entire network, which is critical when deploying a converged voice and data network," said Allan Scozzafave, GM at Inter-Tel. "Combined with our expertise in IP-based communications applications, the Straitshot partner program has enabled us to supply our customers with the value, technology, security and reliability that they require in a Managed Communications Solution."
"As one of Cisco's top IP Communications partners, we are committed to delivering innovative convergence solutions to our clients and we know what it takes to enable our clients to get the most out of today's rapidly evolving technologies," said Jon Jenson, CEO at Nexus Integration Services. "The underlying network is a critical component in delivering a compelling convergence solution that truly performs for the customer. Straitshot brings unparalleled performance capabilities for VoIP, and has packaged and priced the service in a way that significantly enhances our value proposition."
For more information about joining the Straitshot Channel Partner Program, call 425-562-6665, or send e-mail to: partners@straitshot.com.
About Straitshot Communications
Straitshot provides the first fully managed, voice-optimized scalable private network solution for small to medium businesses across the U.S. Straitshot's Intelligent Private Network enables enterprises to securely share mission critical data, voice and video applications between multiple locations without touching the Internet. Industry leaders such as Bag N' Baggage, Pet's Choice, and RW Beck rely on Straitshot for secure, affordable, flexible networking because they can be assured of high quality technical performance, great customer service, and total privacy today and into the future. For more information visit http://www.straitshot.com .
Straitshot and their respective logos are trademarks, registered trademarks, or service marks of Straitshot Communications. Other product and company names mentioned are the property of their respective owners and are mentioned for identification purposes only.
Source: prnewswire
All trademarks and copyrighted information contained herein are the property of their respective owners.
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