Samsung BCS Awarded 'Best of Show' at INTERNET TELEPHONY(R) Conference & EXPO West 2006

The Samsung Business Communication Systems (BCS) OfficeServ(TM) 7400 converged platform has been named a winner of a "Best of Show Award" at Technology Marketing Corporation (TMC(R))'s INTERNET TELEPHONY Conference and EXPO West 2006.

"It is pretty clear that convergence is becoming the status quo in business today, and the OfficeServ 7400 gives enterprises the power they need to support it," said Steve Gobeli, vice president of Samsung Telecommunications America, Business Communication Systems (BCS) Division. "A more powerful infrastructure supports more powerful applications that can be used by more users. Having Best of Show honors bestowed on Samsung at three consecutive INTERNET TELEPHONY Conferences is a tremendous honor and a testament to our team's continuing hard work and dedication."

For medium- to large-businesses that want the convergence experience, the OfficeServ 7400 converged platform offers the best option -- the 7400 is a robust enterprise-class system that allows enterprises to migrate to IP as quickly or as slowly as it suits them, making it a comfortable and less daunting transition. The OfficeServ 7400 offers 64-channel MGI cards that enable large VoIP applications and support for more than 500 users all while maintaining the true convergence of wireless, wireline, analog voice, VoIP and data capabilities on a single platform. Similar to the OfficeServ 7200, the 7400 platform offers enterprises flexibility and efficiency through an integrated wireless and wireline platform. It provides full support for Samsung's VoIP, Wireless LAN (WLAN), and traditional phones, IP phones, IP- based data, CTI applications, and other business communications peripherals in addition to voice call Quality of Service (QoS) control. The OfficeServ 7400 platform processes voice and data using an array of modules, including Local Area Network (LAN) and Wide Area Network (WAN) modules as well as a gigabit Ethernet backbone and data modules supporting Power over Ethernet for more advanced data networking requirements.

"Samsung BCS and their innovative product the OfficeServ 7400, are a standout indication of why so many service providers, enterprise buyers, developers and resellers descend upon INTERNET TELEPHONY(R) Conference & EXPO twice a year," said TMC President and Conference Chairman, Rich Tehrani. "The presence of outstanding companies like Samsung BCS further demonstrates INTERNET TELEPHONY Conference & EXPO's status as the leading forum for the VoIP and IP communications industry. Attendees know they'll find solutions in the Samsung BCS booth that can help them in their businesses today."

The INTERNET TELEPHONY Conference & EXPO Best of Show Award recognizes innovative products and solutions that were featured in the Exhibit Hall during the event. This designation serves to highlight the technological achievement and creative product features that set these winners apart from the rest of the crowd. INTERNET TELEPHONY magazine editorial staff met with vendors to inspect and review the displayed products over the course of the three-day event. The conference was attended by more than 6,400 people last month at the San Diego, California Convention Center.

A full list of the winners is posted on TMC's Web site at http://www.tmcnet.com .

The next INTERNET TELEPHONY Conference & EXPO will take place January 23- 26, 2007 at the Ft. Lauderdale -- Broward County Convention Center in Ft. Lauderdale, FL. For information, visit http://www.itexpo.com or call (203) 852-6800 ext. 146.

About Samsung Business Communication Systems

Samsung Business Communication Systems (BCS), a Dallas-based division of Samsung Telecommunications America (STA), is the distribution arm for the company's line of business communications solutions. Targeting small- to medium-sized businesses, Samsung BCS offers an elite line of telephony-based customer premise equipment (CPE) with dynamic architecture that can accommodate tremendous growth at low incremental costs to meet a variety of communications needs. As an innovator in convergence technology, Samsung's business communications systems combine traditional voice and data capabilities with wireline and wireless technologies providing fully integrated, converged communications platforms and applications. In addition to CPE, Samsung BCS also offers a comprehensive line of voice processing equipment, CTI applications and wireless solutions.

STA's parent company, Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2005 parent company sales of US$56.7 billion and net income of US$7.5 billion. Employing approximately 128,000 people in more than 90 offices in 51 countries, the company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones, and TFT-LCDs.

For more information, please visit http://www.samsung.com/bcs .

About TMC(R)

Technology Marketing Corporation (TMC) publishes four print publications: Customer Interaction Solutions, INTERNET TELEPHONY, SIP Magazine and IMS Magazine. TMCnet, TMC's Web site, is the leading source of news and articles for the communications and technology industries. Ranked in the top 2,300 sites in the world by alexa.com*, TMCnet serves as many as one million unique visitors each month. TMC is also the first publisher to test new products in its own on-site laboratories, TMC Labs. In addition, TMC produces Communications Developer Conference, IMS Expo and Call Center 2.0 Conference. For more information about TMC, visit http://www.tmcnet.com . (*alexa.com is an amazon.com company that ranks Web sites by their traffic levels. Neither alexa.com nor amazon.com is affiliated with TMCnet.)

TMC Contact: Samsung BCS Contact:

Michael Genaro Sadie McCrary

203-852-6800, ext 142 972-480-8383, ext 222

mgenaro@tmcnet.com sadie_mccrary@mccom.com

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