Romance, Popularity and Free 411 Are a Snap With New Text Messaging Services8 November 2005
"R U tired? Cuz you've been runnin thru my mind all day!" According to market research firm NOP World Technology, 75 percent of cell phone users 14 to 24-years-old use text messaging to flirt. Today, UpSNAP Inc., the first company to provide free 411-directory assistance via text messaging, is expanding its line of mobile search services with a series of offerings that play into romance and pop culture. What does this mean? By simply typing and sending a text message to UpSNAP, users can instantly retrieve clever conversation-starters such as pick-up lines, jokes, horoscopes and answers from the infamous Magic 8-Ball(R). UpSNAP's new services include: -- Horoscopes -- Care to know your future? Just type in your astrologica ign, e.g. "Leo," and UpSNAP will return today's forecast. -- Jokes -- In need of a laugh? Just text "joke" to UpSNAP and receive uick one-liner to put you and your friends into hysterics. -- Pick-Up Lines -- See someone cute, but don't know how to break the ice?Text "pickup" to UpSNAP for some romantic cues from our "lov xperts." -- Magic 8-Ball -- Some decisions are tough, like accepting a date wit he head cheerleader ... Turning to the supernatural advice of th agic 8 Ball, you're sure to make the right move. Text "crazy8" fo uidance. All entertainment services, as well as its core 411-directory assistance service, are free of charge and available by sending text message queries to the number 2SNAP (27627). With UpSNAP, consumers avoid paying the usual $1.50 associated with dialing the operator for directory assistance. UpSNAP employs an intelligent query engine that processes text messages and automatically returns an organized list of relevant search results from which the user can then select the best option. For example, when searching for "Pizza," the options might be A. Pizza Hut, B. Domino's, and C. Papa John's. The user can then respond with the letter of their preferred restaurant for a free call- connect. "Text messaging is the hottest form of communication among youth today, which is why UpSNAP has created services that focus on hip witticisms and dating to complement our free 411 offering," said Tony Philipp, CEO and founder of UpSNAP. "Over the next few months, we will continue to roll out innovative features never before seen on cell phones, and at no cost to the consumer." About UpSNAP UpSNAP, Inc. is the premiere provider of free mobile search and info services. As the first company to address mobile search and text-based 411, UpSNAP has built its technology platform from the ground up with specific focus on the unique challenges of providing a usable and functional mobile search experience. UpSNAP's patent-pending technology combines wireless search and natural language commands to deliver premium services to mobile phones, while generating revenue via a voice over IP (VOIP) call connect infrastructure that links mobile phone users with vendors in its advertising program. The company is headquartered in San Francisco, Calif. For more information about UpSNAP, visit http://www.upsnap.com .
Source: PR Newswire
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