Motive Unveils Digital Home Management Vision21 April 2005
Motive, Inc. (NASDAQ:MOTV) today unveiled a Digital Home management vision and product platform that will help simplify the delivery and adoption of next-generation broadband services such as IP-TV, Voice-over-IP and home networking. Motive now offers a single end-to-end management automation solution that gives broadband service providers visibility and control over the entire Digital Home -- a collection of devices and services, which includes a broadband connection, a residential gateway, multiple Internet-capable devices (computers, TVs, telephones and game consoles), and a home network.
Separately, Motive also announced today a strategic agreement with Alcatel (Paris: CGEP.PA and NYSE: ALA) to jointly develop and market a key piece of the Motive solution: a product for the remote management of home networks and residential gateways. (See related press release: Alcatel and Motive Join Forces to Meet Triple Play Digital Home Management Challenge.)
The Digital Home offers consumers new options for entertainment, education, and work, and gives providers an opportunity to capture new service revenue. According to Juniper Research, worldwide consumer VoIP revenues will rise from $2.48 billion in 2004 to $16.36 billion in 2009, and advanced video services will increase from $500 million to $2.36 billion over the same period. Despite its promises, the technical complexity of the Digital Home threatens the ability of providers to deliver new services, and for individuals to consume them.
"Global broadband penetration has spurred a widespread transformation in the consumer market, bringing a new generation of integrated, connected devices and managed services that dramatically redefine the digital landscape," said Boyd Peterson, senior vice president at Yankee Group. "Providers competing in this new era must fundamentally change the way new services are operationalized, removing the manual deployment and support bottlenecks that typified early broadband rollouts and re-define what it means to meet or exceed customer service standards in support of new offerings."
Within the Digital Home, the integration of multiple devices and services creates a highly distributed new network unique to each residence and subject to constant change. Providers lack visibility and control of this dynamic environment which diminishes their ability and increases their cost to reliably deliver, support and maintain services. This, combined with consumers' well-ingrained expectations of traditional voice and video services, compels providers to extend their management reach beyond the traditional network interface and into the home.
"Successful providers have learned the most important lesson of this era is to keep things simple -- simple, valuable and effective," said Kenny Van Zant, Motive's executive vice president of marketing. "The most sustainable competitive advantage isn't what services get delivered, but how they're delivered."
Motive's Digital Home management platform allows providers to build intelligent automation into digital home services, making them more self-managing -- in other words, able to install, configure, repair, and update themselves, or guide users through simple tasks, when necessary. When products can manage themselves, broadband providers can deliver complex services to millions of homes while ensuring a simple, engaging and convenient experience for every subscriber.
By automating management processes, Motive's solution directly benefits key stakeholders of the Digital Home:
Consumers: Motive software simplifies the use of new digital home services by providing push-button interfaces for executing complex management functions. This allows individuals to focus on using the services provided, rather than understanding the technologythat underlies these services. The result is happier, more loyal consumers who are less likely to churn.
Call-center agents: Motive software reduces the guess-work in troubleshooting new converged services by providing direct visibility into the digital home and combining this with automated analysis to quickly pinpoint the cause of the problem -- and recommend a fast resolution. The results are dramatically lower call center costs and higher customer satisfaction.
Network operations staff: Motive software enables a brand new automation paradigm for managing devices within the digital home. Unlike the traditional network domain with thousands of devices, the digital home requires millions of new connected elements to be proactively managed. Automating these functions and removing the need for human involvement is critical to speeding the delivery and improving the reliability of next-generation services.
About Motive, Inc.
Motive, Inc. has pioneered a unique approach to designing management services into Internet-era networks, systems and applications. Motive's software makes complex products and services self-managing, reducing overhead costs and optimizing customers' return on investment. Companies worldwide have relied on Motive's software to provide a range of problem remediation and configuration management tasks for more than 40 million endpoints. Founded in 1997, Motive is headquartered in Austin, Texas, and has offices in Europe and Asia. For more information, visit www.motive.com.
Source: businesswire
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