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LignUp Names Blanc & Otus as Public Relations Agency of Record1 August 2005
Blanc & Otus today announced that it has been named public relations agency of record by LignUp Corporation, a provider of Web services-based converged communications solutions. Working with LignUp, Blanc & Otus will focus on creating awareness for a new class of converged solutions enabled by the integration of Web services-based applications and voice-over-IP (VoIP) technology.
"My previous experiences with Blanc & Otus have been so positive and successful, bringing them aboard again was a natural choice," said Monica Pal, vice president of marketing and a co-founder of LignUp. "The agency's expertise with emerging technologies, creativity and commitment to clients will be great assets in driving market appreciation for how a new generation of VoIP technology is enabling people to communicate and interact with their software in new ways."
LignUp delivers a powerful Web services-based VoIP communications platform deployed with hosted telephony, Voice Mail, Unified Messaging and IVR Web applications. The proven LignUp Communications Platform is powered by VoiceXML, LignUp Media Control XML (MCTRL) and LignUp Call Control XML (CCTRL), and enables the fast and easy creation of unique, high margin VoIP solutions and services. The 100-percent software, SIP-based, future-ready LignUp Communications Solution enables existing and emerging service providers to create recurring revenue streams by quickly developing enhanced services for their customer base or community. A privately held company, LignUp is based in Silicon Valley, CA and has offices in Salt Lake City, Shanghai and Tokyo. More information on LignUp can be found at www.LignUp.com.
"Blanc & Otus brings a passion for innovation, the strategy to communicate value, 20 years of high-tech expertise, and the drive to establish our clients as market and thought leaders," said Greg Spector, Blanc & Otus president and CEO. "With its unique VoIP solution, proven management team, and global business strategy, we think LignUp is well positioned for market leadership."
About Blanc & Otus
Blanc & Otus Public Relations works with emerging technology companies large and small to change the buying behavior and shape opinion in fiercely competitive markets. Our services are designed for the marketing and public relations decision makers who insist their company and products stand apart from the competition, need to build or transform their brand, or establish their company and executives as market thought leaders. We combine our passion for innovation, technology industry experience, strategic thinking, market insight and research to make it possible for our clients to clearly define and communicate who they are, what they do and why they are different. Blanc & Otus has a 20-year track record for generating superior, on-strategy results for its clients. Blanc & Otus, a Hill & Knowlton company has offices in San Francisco, Boston, Atlanta, Austin, and London. For more information, contact Blanc & Otus at 512-372-6650 or visit the website at www.blancandotus.com.
Source: BusinessWire
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